Neda Whitney, Christie’s SVP, Head of Marketing – Americas, on the rise, scarcity, and rarity of NFT’s, Beeple’s “Everydays” collection auction, and marketing strategies. (Ep. 3 Marketing, Disrupted.)
World renown Christie’s talks with The Digital Foundry, Inc. about the explosion of NFT’s in the digital art world. Neda Whitney talks with me about Christie’s recent 69 million dollar sale of Beeple’s “Everydays” collection, authenticity and scarcity of NFT art, and Christie’s marketing strategies during the global pandemic.
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