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Sophie Jamison, Nerf’s Chief TikTok Officer, talks about brand strategy & useful metrics. (Ep. 9 The Digital Foundry Podcast)

If you’re looking to start marketing your brand on TikTok, then this episode is for you.
Nerf’s Sophie Jamison, first-ever Chief TikTok Officer, shares her tips and advice on how to get started on the platform, what realistic expectations brands should have, and why authenticity is so important on TikTok. So whether you’re just starting out or you’re looking for ways to improve your TikTok strategy, this episode is for you.
If you’re just starting out or you’re looking for ways to improve your TikTok strategy, this episode has you covered.

  • Understand the realistic expectations brands should have for TikTok
  • Discover why authenticity is so important on TikTok
  • Get advice on how to get started and what to expect from the popular platform
  • Leverage the knowledge and advice of an experienced TikTok creator

Audio-only version of the podcast

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Stephen K

Stephen is a seasoned marketing professional having started in legacy media and grew into digital marketing. Providing value to the end-user and getting content in front of users are the fundamental goals Stephen focuses on.